Lou x Hustlebush

October 30, 2016
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As you all know by now, I love pink. Pink backgrounds are my favorite when it comes to taking pictures. This time I teamed up with Christian Hasselbusch aka. HUSTLEBUSH. Christian is a very talented photographer from Berlin and I’ve always adored his very unique and fabulous campaigns. My dearest Natalia Funk did my make up to get me ready for our quick ‘Berlin Hustle’ shoot in Friedrichshain. The motto was “Come As You Are” so Natalie gave me a very natural look this time.   XXX LOU




Ibiza Vibes

September 25, 2016
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Travelling is one of my passions. I visited wonderful places this summer and I must say each place was unique. I think that there is always a reason to travel. After visiting Croatia and Mallorca I felt the calling of another summer spot. Where to go? Ibiza, of course. People say there is no place like home and we all know that’s true. And I also think there is no place like Ibiza. It’s the perfect place to enjoy the last warm days before summer is finally saying goodbye.    I went there with my mom and




I fit now in pink – I want it.  It’s a good idea to be a Barbie every once in a while. When I was 13 I was mocked for looking like a Barbie, which made me throw out all my pink clothes. I never wanted to be made fun of ever again! But – you know what -deep inside I never stopped loving it. I even got the idea for my Label 4LOU from a story about a Barbie, which I wrote for a homework assignment. The Barbie theme




Hey Girls and Boys, Spring stands for Coachella, so today it’s Hippie Chic. Last week I teamed up with the well attuned team for the COACHELLA BERLIN shoot – my talented Hair & Make-up artist Natalia Funk and the fabulous photographer Valerie Haase. I love to be inspired by different themes and since Coachella is all over the media these days it was just the perfect occasion for us to do a photo shooting. Over past two weeks we’ve seen every celebrity on Instagram and in fashion magazines posing in a




When I’m in my Hometown I never miss out on going shopping in one of my favorite places: Sigrun Woehr Stuttgart. For me, Sigrun Woehr is not just a regular shoe boutique. I have a very personal connection with the store. It’s a part of my childhood. Ever since I can remember I went there with my Mom to go shopping. I remember being a child, I was always so in love with the shoes. Obviously, I couldn’t wear them, which made me sad. I was dreaming of the day




The adorable cherry blossom trees around Berlin inspired a pastel summerly look that totally matches the summer trends 2016. It seems like spring is finally in town and with almost 20*C this week I felt like cleaning out my closet from all the winter stuff. Winter, I’m so glad to say goodbye now. My mood always rises when the first spring sun comes out. And I’m not the only one. People are sitting outside the Cafés, enjoying the first spring days they’ve been waiting for all winter.   I especially love the




IAWIE brings the perfect smoothie bowl right into your home. I love to eat healthy and found out a long time ago that eating healthy raises my energy levels a lot. Before I started eating healthy I was always so tired and lacking motivation. Nowadays, I can’t even understand why anyone would take a nap during the day. I’m just not tired anymore. I realized that the type of food I eat directly corresponds to my energy level. After the right meal I’m actually more awake than before. But eating healthy can




I went to COCO Beauty last week to get a Hair Talk. I am a big fan of natural beauty products. For example, I absolutely adore natural oils that moisturize my hair. Once a week I use coconut oil (pure) overnight to avoid split ends. But you should only do that if you have time to wash it off the next morning – otherwise you’ll look like you just ran a marathon. Also, I try to avoid excessive blow drying to protect my hair from split ends and dryness. Natural blonde




Traveling and exploring new places is one of the things I enjoy most. New York is one of my favorite cities to travel to and Turkey is a great country for summer vacation. But sometimes we forget about the many amazing places that are close by. We don’t always have to take long plane rides in order to experience the feeling of travel. Here are my 3 easy ways to experience this amazing feeling without spending tons of money for plane rides or hour long car rides.   Visit another




Ever since I made my first 4LOU vanity bag I carry my personal statement with me wherever I go. I want to let you guys in on the secret of how I came up with the quotes on my 4LOU vanity bags and why everyone should make sure to have a least one! Ive loved to read quotes all of my life. I used to spent hours reading all sorts of quotes – from funny ones to spiritual ones. I love them all! I’m also a BIG fashion victim, so




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